A barbershop in the Northern Quarter allows customers to pay what they can for haircuts this month, helping those in need.
The store took to social media to announce the deal, with a heartfelt message from the owner saying: “Yes! It says what it says. For the rest of Jan you will be able to get a haircut from us and pay whatever you can.”
“We understand that a lot of people put themselves out in December. January can be a bit testing. It’s only a little but we hope we help a lot.”
Jefe’s is owned by former basketball player turned barber, Jerelle Okoro, and this isn’t the first time the shop has placed provisions to help struggling clients. In 2023, the store made headlines when it offered £5 haircuts to help those struggling through the cost of living crisis.
Jerelle launched Jefe’s Barbers after being frustrated with how other barbers treated him. In 2022, when the store opened, Jerelle launched the business as the first-ever subscription barber shop. Also a hair stylist to celebrities, Jerelle has cut hair for the likes of YouTube boxers Swarms and Fuhad, football reporter Carl Anka, and The Voice’s Okulaja.
In 2020, he hung up his basketball sneakers and decided to focus on barbering after his own experiences fell short of what he wanted. Speaking to the MEN, he said that he always wanted his business to feel ‘more of a family hub than a barbershop.’
