The FDA has approved Zyn nicotine pouches, highlighting their potential to help adult smokers quit cigarettes.
Now, just because the FDA approved Zyn doesn’t mean it’s completely safe. They’re saying it’s less harmful than traditional tobacco products. The FDA wants to ensure that these products help adults without attracting teens. They found that Zyn has fewer harmful ingredients than cigarettes and chewing tobacco, which are known to cause serious health issues.
Interestingly, a lot of adults who used to smoke have switched to Zyn, according to the data. The pouches come in two strengths, making it easier for smokers to find what works for them. The FDA has previously given similar approvals to e-cigarettes and other tobacco alternatives, but Zyn is unique because it doesn’t contain any tobacco—just nicotine and flavoring.
Tobacco companies have been trying to find alternatives to cigarettes for years, especially as smoking rates drop. E-cigarettes gained popularity but faced backlash due to underage vaping. Now, some worry that nicotine pouches like Zyn could attract younger users, especially with viral videos on social media. However, the FDA noted that less than 2% of high school and middle school students used these pouches last year.
Supporters of Zyn argue it works like nicotine gum or lozenges, helping to reduce cravings. The conversation around Zyn has even spilled into politics, with some lawmakers calling for investigations due to concerns about its appeal to teens. Meanwhile, others have pushed back, claiming there’s an overreach in regulating nicotine products. Philip Morris, which markets Zyn, insists they don’t use influencers to promote it, and they’re competing with other brands in the market.
