Young adults are proudly showcasing their love for plush toys, defying stereotypes and sparking a trend on social media.
People like Andrew Elliott, a 25-year-old Jellycat collector, say these toys bring joy in tough times. He believes having cute plushies around can really brighten up a space.
Experts are noticing this plush toy craze too. Brian Benway from Mintel says sales of stuffed toys have been climbing steadily. Brands like Jellycat and Squishmallows are becoming as popular as Legos, which is a big deal in the toy world.
The global market for plush toys is expected to grow by 8.2% over the next five years. Benway points out that many people are embracing their love for these toys, regardless of what others think.
Jellycats are so popular now that themed cafes and shops are popping up, like the Jellycat Diner in Rockefeller Center. Collectors love to show off their plushies on social media, and it’s encouraging others to join in.
Chloe Day, another Jellycat fan, mentioned that it can feel awkward to admit you collect stuffed animals, but seeing others on TikTok makes it easier.
The Squishmallow trend has also taken off, with people of all ages wanting these cute, round toys. In 2021, a store in NYC ran out of Squishmallows in just days due to high demand.
Even celebrities like Charli D’Amelio and Lady Gaga have shared their massive collections. Young fans are drawn to the adorable designs, and many find comfort in cuddling with them while studying or relaxing.
It’s clear that stuffed animals are not just for kids anymore. Many twenty-somethings have huge collections, with some owning over 500 plushies. If Lady Gaga can flaunt her collection, then anyone can feel free to enjoy their stuffed animals too!
