Netflix has signed a deal with Ms. Rachel to bring her popular kids’ content to the platform, blurring the lines between creators and Hollywood.
Starting January 27, four episodes featuring Ms. Rachel will be available on Netflix, with more to follow later. This move comes as Netflix aims to attract younger viewers, a demographic it has struggled with in the past.
YouTube has been a tough competitor for Netflix, especially since it dominates TV viewership among kids. Interestingly, YouTube has managed to thrive without premium content, which has opened doors for streaming services to collaborate with popular creators.
Netflix has been working with YouTube stars since 2016, and this latest deal with Ms. Rachel shows how serious they are about tapping into that talent. The platform has also seen success with other YouTube collaborations, like CoComelon and even a boxing match with Jake Paul that broke viewership records.
As the lines between creators and traditional media continue to blur, this partnership could pave the way for more creators to find a home on streaming platforms. Ms. Rachel’s content will be a curated compilation of what she has already shared on YouTube, making it easier for her fans to transition to Netflix.
