As TikTok faces a potential ban, users are flocking to RedNote, a popular Chinese-owned app gaining traction in the US.
New York: So, have you heard about RedNote? It’s this new app that’s really taking off in the US, especially with all the TikTok drama going on. People are worried about TikTok getting banned, and they’re jumping ship to RedNote, which is also Chinese-owned.
RedNote, or Xiaohongshu as it’s called in China, is now the top free app on the Apple App Store. It’s like a little red book where users share lifestyle content, videos, and connect with each other. It’s pretty cool how it’s resonating with folks who used to be all about TikTok.
With the January 19 deadline looming for TikTok, many users are looking for a new home. A lot of them are calling themselves “TikTok Refugees.” One new user even mentioned in a video that everyone’s flocking to RedNote because of the potential ban.
What’s interesting is that RedNote isn’t just a TikTok clone. Sure, it has short videos, but it also focuses on lifestyle inspiration, product reviews, and shopping. It’s like a mix of TikTok and Instagram, which is appealing to a lot of people.
During the pandemic, RedNote really blew up in China, especially among younger women. Now, it has around 300 million monthly active users, and 79% of them are women. That’s a huge community!
Investors are also taking notice. RedNote has raised a whopping $917 million from big names like Tencent and Alibaba. It was valued at $17 billion in 2024, and profits are expected to hit over $1 billion. Not too shabby, right?
Even though it’s owned by a Chinese company, it seems like users care more about the content and community than the politics. RedNote offers a broader range of lifestyle content compared to TikTok, which might be why it’s catching on so quickly.
So, if you’re looking for something new and fun, RedNote might just be the place to check out!
