Zuckerberg Seeks More Masculine Energy at Meta Amid Gender Divide

San Francisco: So, Mark Zuckerberg recently mentioned that he wants more “masculine energy” at Meta. He feels the company’s vibe has become a bit too soft over the years.

Interestingly, there’s a noticeable gender gap in who uses Facebook. In the U.S., 61% of men are on the platform, while a whopping 78% of women are. That’s a pretty big difference!

Research shows that both men and women often see frequent posting on social media as less masculine. Zuckerberg shared his thoughts on Joe Rogan’s podcast, but it seems like there’s a disconnect between his vision and the actual user base.

Facebook is still the top social network, but the gender divide is clear. A recent Pew report found that 61% of adult men in the U.S. use Facebook, compared to 78% of adult women. This gap has actually widened since 2013, when 66% of men and 72% of women were using the platform.

So, it’s fair to say that Facebook leans more towards women. Of course, it’s not like men don’t use it at all; most have accounts. But how they use it is another story.

Many guys might just check in occasionally instead of actively posting. From what I’ve seen, women seem to drive the daily conversations on Facebook.

These stats are just for U.S. users, and globally, the numbers could look different. Meta hasn’t shared its own gender breakdown, so we can only guess.

Now, why do more women use Facebook? Some think it’s because men don’t find as much value in keeping up with old friends. Other platforms like Twitter and Reddit have more male users, which makes sense given traditional gender roles.

There’s also some research suggesting that frequent posting is viewed as feminine. A study found that men who post a lot are often seen as less masculine. This perception might make some guys hesitant to be active on Facebook.

I’ve noticed that Facebook seems to be a space where women are more active. My male friends don’t post much, and I often see more women in groups or on Marketplace.

I’m pretty active on Facebook myself, mainly in groups that are mostly women. It’s interesting to see how gender dynamics play out, like in my kid’s school’s Facebook group, which is mostly moms.

Zuckerberg’s comments about wanting more masculine energy are likely aimed at changing the company culture to be more aggressive. This might be a way to attract younger men back to Facebook, showing that you can be both masculine and a frequent poster.

But honestly, Facebook thrives on feminine energy, and I hope that doesn’t get lost in the shuffle.